Annie Sloan Wall Paint in Pure is the ultimate true white. Crisp, clean and beautifully bright, it is free from the cream, yellow or grey undertones found in many other white paints, creating a fresh, contemporary finish that feels timeless and elegant. Whether you're looking to maximise natural light or create a minimalist backdrop, Pure delivers exceptional clarity and sophistication.
Pure is ideal for living rooms, kitchens, bathrooms, bedrooms, hallways and home offices, where its clean white finish helps rooms feel brighter, larger and effortlessly stylish. It also looks stunning on ceilings, interior woodwork, doors, skirting boards and panelling, creating a seamless, modern look or providing a striking contrast against deeper wall colours. Whether you're decorating a contemporary apartment or refreshing a period property, Pure offers a beautifully versatile finish that complements every style of home.
Why you'll love Annie Sloan Wall Paint
• Richly pigmented for exceptional depth of colour and a luxurious matt finish.
• Durable, wipeable finish designed for busy family homes.
• Low-VOC, water-based formulation with very low odour.
• Excellent coverage, helping you achieve a beautiful finish with fewer coats.
• Perfect for walls, ceilings and interior woodwork throughout the home.
Finishing your room
Pure creates a wonderfully fresh backdrop that allows furniture, artwork and architectural details to take centre stage. Its true white finish works beautifully with natural timber, marble, polished concrete, brushed metals and colourful accessories, making it one of the most versatile shades in the Annie Sloan Wall Paint collection. Use it throughout your home for a clean, cohesive look or combine it with stronger colours to create crisp definition and contrast.
Complete your scheme by pairing Pure Wall Paint with Annie Sloan Chalk Paint on furniture to create a coordinated interior that feels fresh, elegant and effortlessly contemporary.
Colour combinations
Pure pairs beautifully with:
• Oxford Navy for a timeless navy-and-white contrast.
• Graphite for a bold monochrome scheme with contemporary appeal.
• Athenian Black for dramatic architectural contrast.
• Paris Grey for a sophisticated, cool neutral palette.
• French Linen for a beautifully balanced combination of crisp and warm neutrals.
• Olive for a fresh botanical-inspired interior.
• Carnaby Yellow for a bright, uplifting colour combination.
• Capri Pink for a playful, modern contrast.
• Pemberley Blue for a calm and elegant coastal-inspired palette.
• Tyrian Plum for a luxurious pairing full of depth and sophistication.
Available in 120ml and 2.5 litre tins. 2.5 litre is enough to cover approximately 27.5 square metres. Coverage will vary depending on surface and application.
Annie Sloan Wall Paint in Pure is the ultimate true white. Crisp, clean and beautifully bright, it is free from the cream, yellow or grey undertones found in many other white paints, creating a fresh, contemporary finish that feels timeless and elegant. Whether you're looking to maximise natural light or create a minimalist backdrop, Pure delivers exceptional clarity and sophistication.
Pure is ideal for living rooms, kitchens, bathrooms, bedrooms, hallways and home offices, where its clean white finish helps rooms feel brighter, larger and effortlessly stylish. It also looks stunning on ceilings, interior woodwork, doors, skirting boards and panelling, creating a seamless, modern look or providing a striking contrast against deeper wall colours. Whether you're decorating a contemporary apartment or refreshing a period property, Pure offers a beautifully versatile finish that complements every style of home.
Why you'll love Annie Sloan Wall Paint
• Richly pigmented for exceptional depth of colour and a luxurious matt finish.
• Durable, wipeable finish designed for busy family homes.
• Low-VOC, water-based formulation with very low odour.
• Excellent coverage, helping you achieve a beautiful finish with fewer coats.
• Perfect for walls, ceilings and interior woodwork throughout the home.
Finishing your room
Pure creates a wonderfully fresh backdrop that allows furniture, artwork and architectural details to take centre stage. Its true white finish works beautifully with natural timber, marble, polished concrete, brushed metals and colourful accessories, making it one of the most versatile shades in the Annie Sloan Wall Paint collection. Use it throughout your home for a clean, cohesive look or combine it with stronger colours to create crisp definition and contrast.
Complete your scheme by pairing Pure Wall Paint with Annie Sloan Chalk Paint on furniture to create a coordinated interior that feels fresh, elegant and effortlessly contemporary.
Colour combinations
Pure pairs beautifully with:
• Oxford Navy for a timeless navy-and-white contrast.
• Graphite for a bold monochrome scheme with contemporary appeal.
• Athenian Black for dramatic architectural contrast.
• Paris Grey for a sophisticated, cool neutral palette.
• French Linen for a beautifully balanced combination of crisp and warm neutrals.
• Olive for a fresh botanical-inspired interior.
• Carnaby Yellow for a bright, uplifting colour combination.
• Capri Pink for a playful, modern contrast.
• Pemberley Blue for a calm and elegant coastal-inspired palette.
• Tyrian Plum for a luxurious pairing full of depth and sophistication.
Available in 120ml and 2.5 litre tins. 2.5 litre is enough to cover approximately 27.5 square metres. Coverage will vary depending on surface and application.
