Pure is Annie Sloan's cleanest, brightest white, created without cream or yellow undertones for a beautifully fresh, contemporary finish. Crisp, elegant and wonderfully versatile, this true white brings light and clarity to any furniture painting project while complementing both modern and traditional interiors.
Pure is perfect for transforming kitchen cupboards, wardrobes, bedside tables, dressers, dining furniture and decorative accessories. Its bright white finish pairs effortlessly with natural wood, stone, marble and every colour in the Annie Sloan palette, making it ideal for creating everything from minimalist interiors to classic country homes. Whether you're refreshing a treasured antique or giving modern furniture a sleek new look, Pure delivers a timeless finish that feels clean, sophisticated and effortlessly stylish.
Why you'll love Annie Sloan Chalk Paint
• Minimal preparation required, with no sanding or priming needed for most projects.
• Suitable for wood, laminate, metal, brick, concrete and many other surfaces.
• Perfect for furniture upcycling, kitchen cupboards, home décor and creative projects.
• Highly pigmented for exceptional coverage and a beautiful matt finish.
• Quick drying and easy to apply, making it suitable for beginners and experienced furniture painters alike.
• If you want to know more we run regular workshops in our Flagship Store in Dorking, Surrey – come and join the fun.
Finishing your project
Seal your painted piece with:
• Annie Sloan Clear Wax for a classic soft sheen and everyday protection.
• Annie Sloan Chalk Paint Lacquer for a durable finish on high-use surfaces such as dining tables and kitchen cupboards.
Colour combinations
Pure pairs beautifully with:
• Graphite for a timeless monochrome palette.
• Oxford Navy for a classic navy and white contrast.
• Napoleonic Blue for an elegant traditional combination.
• Paris Grey for a refined contemporary scheme.
• Frida Blue for a bold, vibrant pairing.
• Provence for a fresh Mediterranean-inspired look.
• Olive for a calming nature-inspired palette.
• Emperor's Silk for a striking, luxurious contrast.
• Athenian Black for a bold, modern statement.
• Canvas for a clean, layered neutral palette.
Pure is Annie Sloan's cleanest, brightest white, created without cream or yellow undertones for a beautifully fresh, contemporary finish. Crisp, elegant and wonderfully versatile, this true white brings light and clarity to any furniture painting project while complementing both modern and traditional interiors.
Pure is perfect for transforming kitchen cupboards, wardrobes, bedside tables, dressers, dining furniture and decorative accessories. Its bright white finish pairs effortlessly with natural wood, stone, marble and every colour in the Annie Sloan palette, making it ideal for creating everything from minimalist interiors to classic country homes. Whether you're refreshing a treasured antique or giving modern furniture a sleek new look, Pure delivers a timeless finish that feels clean, sophisticated and effortlessly stylish.
Why you'll love Annie Sloan Chalk Paint
• Minimal preparation required, with no sanding or priming needed for most projects.
• Suitable for wood, laminate, metal, brick, concrete and many other surfaces.
• Perfect for furniture upcycling, kitchen cupboards, home décor and creative projects.
• Highly pigmented for exceptional coverage and a beautiful matt finish.
• Quick drying and easy to apply, making it suitable for beginners and experienced furniture painters alike.
• If you want to know more we run regular workshops in our Flagship Store in Dorking, Surrey – come and join the fun.
Finishing your project
Seal your painted piece with:
• Annie Sloan Clear Wax for a classic soft sheen and everyday protection.
• Annie Sloan Chalk Paint Lacquer for a durable finish on high-use surfaces such as dining tables and kitchen cupboards.
Colour combinations
Pure pairs beautifully with:
• Graphite for a timeless monochrome palette.
• Oxford Navy for a classic navy and white contrast.
• Napoleonic Blue for an elegant traditional combination.
• Paris Grey for a refined contemporary scheme.
• Frida Blue for a bold, vibrant pairing.
• Provence for a fresh Mediterranean-inspired look.
• Olive for a calming nature-inspired palette.
• Emperor's Silk for a striking, luxurious contrast.
• Athenian Black for a bold, modern statement.
• Canvas for a clean, layered neutral palette.
