Inspired by traditional red oxide primers used on metalwork and farm machinery, Annie Sloan Wall Paint in Primer Red is a rich, earthy red with warm terracotta and brown undertones that brings warmth, depth and heritage character to any interior. Bold yet beautifully balanced, this luxurious matt shade creates an inviting atmosphere that feels both timeless and contemporary.
Primer Red is ideal for dining rooms, living rooms, kitchens, home offices and cosy reading spaces, where its warm, earthy tones create an intimate and welcoming environment. It also looks striking on interior woodwork, panelling, doors and feature walls, adding architectural interest and a sense of craftsmanship. Whether you're decorating a period cottage, a country home or a modern interior with natural textures, Primer Red delivers a sophisticated finish full of warmth and personality.
Why you'll love Annie Sloan Wall Paint
• Richly pigmented for exceptional depth of colour and a luxurious matt finish.
• Durable, wipeable finish designed for busy family homes.
• Low-VOC, water-based formulation with very low odour.
• Excellent coverage, helping you achieve a beautiful finish with fewer coats.
• Perfect for walls, ceilings and interior woodwork throughout the home.
Finishing your room
Primer Red creates a wonderfully cocooning backdrop that pairs beautifully with natural oak, reclaimed timber, leather, aged brass, stone and woven textures. Its earthy red tones shift beautifully with changing light, feeling warm and welcoming during the day before becoming rich and atmospheric in the evening. It works equally well across all four walls for a dramatic effect or on panelling and feature walls to introduce depth and character.
Complete your scheme by pairing Primer Red Wall Paint with Annie Sloan Chalk Paint on furniture to create a coordinated interior inspired by traditional craftsmanship and timeless design.
Colour combinations
Primer Red pairs beautifully with:
• Original for a warm, classic contrast.
• Canvas for a fresh neutral palette that softens its richness.
• Old White for a timeless heritage-inspired combination.
• Honfleur for a layered scheme of rich, earthy browns and reds.
• Olive for a beautiful botanical-inspired contrast.
• Capability Green for a classic country house palette.
• French Linen for a sophisticated balance of warm earthy tones.
• Graphite for a dramatic contemporary statement.
• Tilton for a vibrant combination inspired by autumn landscapes.
• Oxford Navy for a rich and elegant pairing full of depth.
Available in 120ml and 2.5 litre tins. 2.5 litre is enough to cover approximately 27.5 square metres. Coverage will vary depending on surface and application.
Inspired by traditional red oxide primers used on metalwork and farm machinery, Annie Sloan Wall Paint in Primer Red is a rich, earthy red with warm terracotta and brown undertones that brings warmth, depth and heritage character to any interior. Bold yet beautifully balanced, this luxurious matt shade creates an inviting atmosphere that feels both timeless and contemporary.
Primer Red is ideal for dining rooms, living rooms, kitchens, home offices and cosy reading spaces, where its warm, earthy tones create an intimate and welcoming environment. It also looks striking on interior woodwork, panelling, doors and feature walls, adding architectural interest and a sense of craftsmanship. Whether you're decorating a period cottage, a country home or a modern interior with natural textures, Primer Red delivers a sophisticated finish full of warmth and personality.
Why you'll love Annie Sloan Wall Paint
• Richly pigmented for exceptional depth of colour and a luxurious matt finish.
• Durable, wipeable finish designed for busy family homes.
• Low-VOC, water-based formulation with very low odour.
• Excellent coverage, helping you achieve a beautiful finish with fewer coats.
• Perfect for walls, ceilings and interior woodwork throughout the home.
Finishing your room
Primer Red creates a wonderfully cocooning backdrop that pairs beautifully with natural oak, reclaimed timber, leather, aged brass, stone and woven textures. Its earthy red tones shift beautifully with changing light, feeling warm and welcoming during the day before becoming rich and atmospheric in the evening. It works equally well across all four walls for a dramatic effect or on panelling and feature walls to introduce depth and character.
Complete your scheme by pairing Primer Red Wall Paint with Annie Sloan Chalk Paint on furniture to create a coordinated interior inspired by traditional craftsmanship and timeless design.
Colour combinations
Primer Red pairs beautifully with:
• Original for a warm, classic contrast.
• Canvas for a fresh neutral palette that softens its richness.
• Old White for a timeless heritage-inspired combination.
• Honfleur for a layered scheme of rich, earthy browns and reds.
• Olive for a beautiful botanical-inspired contrast.
• Capability Green for a classic country house palette.
• French Linen for a sophisticated balance of warm earthy tones.
• Graphite for a dramatic contemporary statement.
• Tilton for a vibrant combination inspired by autumn landscapes.
• Oxford Navy for a rich and elegant pairing full of depth.
Available in 120ml and 2.5 litre tins. 2.5 litre is enough to cover approximately 27.5 square metres. Coverage will vary depending on surface and application.
