Inspired by the traditional red oxide primers once used on agricultural machinery, gates and industrial metalwork, Primer Red is a rich earthy red with warm brown undertones that brings heritage charm and timeless character to any furniture painting project. Rustic yet refined, this distinctive shade creates a beautifully authentic finish that's full of warmth and depth.
Primer Red is perfect for transforming dressers, sideboards, dining tables, cupboards, bookcases and decorative accessories into striking statement pieces. Its warm, muted red tones pair beautifully with natural wood, aged brass, stone and neutral colours, making it an excellent choice for country cottages, farmhouse kitchens and industrial-inspired interiors. Whether you're restoring an antique or giving a modern piece a weathered, vintage look, Primer Red delivers a finish that's both bold and beautifully understated.
Why you'll love Annie Sloan Chalk Paint
• Minimal preparation required, with no sanding or priming needed for most projects.
• Suitable for wood, laminate, metal, brick, concrete and many other surfaces.
• Perfect for furniture upcycling, kitchen cupboards, home décor and creative projects.
• Highly pigmented for exceptional coverage and a beautiful matt finish.
• Quick drying and easy to apply, making it suitable for beginners and experienced furniture painters alike.
• If you want to know more we run regular workshops in our Flagship Store in Dorking, Surrey – come and join the fun.
Finishing your project
Seal your painted piece with:
• Annie Sloan Clear Wax for a classic soft sheen and everyday protection.
• Annie Sloan Chalk Paint Lacquer for a durable finish on high-use surfaces such as dining tables and kitchen cupboards.
Colour combinations
Primer Red pairs beautifully with:
• Old White for a timeless country-style contrast.
• Original for a warm, welcoming palette.
• Canvas for a fresh contemporary balance.
• Honfleur for a rich, heritage-inspired combination.
• Olive for a natural palette inspired by traditional farmhouse interiors.
• French Linen for a sophisticated earthy neutral scheme.
• Graphite for a dramatic contemporary contrast.
• Arles for a warm, sun-baked Mediterranean-inspired combination.
• Athenian Black for a bold, industrial-style statement.
• Louis Blue for a classic heritage colour pairing.
Inspired by the traditional red oxide primers once used on agricultural machinery, gates and industrial metalwork, Primer Red is a rich earthy red with warm brown undertones that brings heritage charm and timeless character to any furniture painting project. Rustic yet refined, this distinctive shade creates a beautifully authentic finish that's full of warmth and depth.
Primer Red is perfect for transforming dressers, sideboards, dining tables, cupboards, bookcases and decorative accessories into striking statement pieces. Its warm, muted red tones pair beautifully with natural wood, aged brass, stone and neutral colours, making it an excellent choice for country cottages, farmhouse kitchens and industrial-inspired interiors. Whether you're restoring an antique or giving a modern piece a weathered, vintage look, Primer Red delivers a finish that's both bold and beautifully understated.
Why you'll love Annie Sloan Chalk Paint
• Minimal preparation required, with no sanding or priming needed for most projects.
• Suitable for wood, laminate, metal, brick, concrete and many other surfaces.
• Perfect for furniture upcycling, kitchen cupboards, home décor and creative projects.
• Highly pigmented for exceptional coverage and a beautiful matt finish.
• Quick drying and easy to apply, making it suitable for beginners and experienced furniture painters alike.
• If you want to know more we run regular workshops in our Flagship Store in Dorking, Surrey – come and join the fun.
Finishing your project
Seal your painted piece with:
• Annie Sloan Clear Wax for a classic soft sheen and everyday protection.
• Annie Sloan Chalk Paint Lacquer for a durable finish on high-use surfaces such as dining tables and kitchen cupboards.
Colour combinations
Primer Red pairs beautifully with:
• Old White for a timeless country-style contrast.
• Original for a warm, welcoming palette.
• Canvas for a fresh contemporary balance.
• Honfleur for a rich, heritage-inspired combination.
• Olive for a natural palette inspired by traditional farmhouse interiors.
• French Linen for a sophisticated earthy neutral scheme.
• Graphite for a dramatic contemporary contrast.
• Arles for a warm, sun-baked Mediterranean-inspired combination.
• Athenian Black for a bold, industrial-style statement.
• Louis Blue for a classic heritage colour pairing.
